Company case study
Pseudomedical services
Pseudomedical services refer to businesses in the healthcare sector that provide aesthetic and cosmetic treatments, often with high demand and low supply. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Hormozi Teaches Me Everything He Knows in 90 Minutes" (aired August 6, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Hormozi Teaches Me Everything He Knows in 90 Minutes |
| Aired | August 6, 2025 |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Hormozi Teaches Me Everything He Knows in 90 Minutes · aired August 6, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
This sector benefits from a significant demand from consumers seeking beauty treatments, while the supply of providers is often lower, leading to higher profit margins.
The playbook
Successful operations in this area tend to have minimal marketing efforts and still attract clients simply by being present due to the high demand.
Also mentioned
The speaker expressed a strong interest in entering this market due to its lucrative potential.
Why this works now (our analysis)
Beauty-conscious individuals aged 25-45, seeking non-invasive cosmetic treatments, form the primary customer base for Pseudomedical services. The growing popularity of platforms like Instagram has driven demand for aesthetic services, as users showcase their cosmetic enhancements. A viable first-revenue move involves leveraging local Facebook groups focused on beauty and wellness to promote services directly to potential clients. The business faces regulatory risks, as compliance with local health regulations can be complex and may vary significantly by region.