Company case study
Puff Count
Puff Count is an app designed to help users track their nicotine usage in order to quit vaping. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Dumb iPhone Apps Are Making People Rich Again (Here’s how)" (aired February 24, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Dumb iPhone Apps Are Making People Rich Again (Here’s how) |
| Aired | February 24, 2026 |
| Revenue and traction | The app was sold for a significant amount, although the exact revenue details are not provided. |
| Category | SaaS |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Dumb iPhone Apps Are Making People Rich Again (Here’s how) · aired February 24, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
It gamifies the process of quitting nicotine, providing users with a measurable way to reduce their intake.
The playbook
Utilizes gamification and tracking to encourage users to reduce their nicotine consumption.
Also mentioned
The app addresses a growing health concern related to vaping.
Why this works now (our analysis)
Most users do not realize that tracking nicotine intake can significantly aid in quitting vaping. Puff Count leverages gamification to create measurable goals, encouraging users to reduce their nicotine consumption through engaging challenges. A targeted first-revenue move could involve promoting the app on r/vaping, where potential users seek support in quitting. The business faces a constraint with varying state regulations on nicotine tracking apps, which could complicate compliance and limit market expansion.