Company case study

Rex's Insulation and Vent Cleaning

Rex's Insulation and Vent Cleaning is a home performance business in Phoenix that specializes in insulation removal, reinstatement, and duct sealing, focusing on energy savings and indoor air quality. It came up on Koerner Office in the episode "You Can Build This $1M+ Business With No Tools and No Crew ⏐ Ep. #214" (aired August 27, 2025).

At a glance

Rex's Insulation and Vent Cleaning at a glance
PodcastKoerner Office
Hosted byChris Koerner
EpisodeYou Can Build This $1M+ Business With No Tools and No Crew ⏐ Ep. #214
AiredAugust 27, 2025
Revenue and tractionThe business achieves over a million dollars in annual revenue, with an average ticket price around $10,000. They utilize financing options, which can increase the overall job value to approximately $11,000.
CategoryPhysical-Services

Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.

What the episode said

You Can Build This $1M+ Business With No Tools and No Crew ⏐ Ep. #214 · aired August 27, 2025 · hosted by Chris Koerner

Why it works

The business leverages subcontractors for labor, reducing overhead costs and allowing for faster scaling. Their service offerings address homeowners' concerns about energy efficiency, comfort, and air quality, making them appealing in the current market.

The playbook

Key strategies include offering a free attic inspection to gain access to the home, using Facebook ads for lead generation, and upselling additional services like air scrubbers and duct cleaning once inside the home.

Also mentioned

Rex's business model heavily relies on subcontractors, which allows for flexibility and reduced costs in equipment and labor.

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