Company case study
Rolling Suds
A rapidly growing pressure washing franchise that aims to dominate the market with innovative support for its franchisees
Rolling Suds: Founded by Aaron Harper, Rolling Suds is a pressure washing franchise that offers franchise opportunities to aspiring entrepreneurs. It came up on Koerner Office in the episode "Pressure washing profits: You'll never believe how much these guys make! Ep. #020" (aired May 15, 2024).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Pressure washing profits: You'll never believe how much these guys make! Ep. #020 |
| Aired | May 15, 2024 |
| Revenue and traction | Since its launch, Rolling Suds has signed up 51 franchisees who have purchased 187 territories in just 15 months, generating over $10 million in revenue. The average gross revenue per truck is approximately $422,000… |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Pressure washing profits: You'll never believe how much these guys make! Ep. #020 · aired May 15, 2024 · hosted by Chris Koerner
Why it works
Rolling Suds excels due to its robust support system for franchisees, including centralized lead generation and operational assistance. The focus on both commercial and residential markets allows for a diverse revenue stream, while the unique approach to pressure washing gives them a competitive edge.
Revenue and traction
Since its launch, Rolling Suds has signed up 51 franchisees who have purchased 187 territories in just 15 months, generating over $10 million in revenue. The average gross revenue per truck is approximately $422,000 annually.
Founding story
Aaron Harper started his career in franchise development, working with a large carpet cleaning company before transitioning to the drywall repair franchise space. After successfully growing the drywall franchise to 223 locations, he recognized the potential in the pressure washing market and launched Rolling Suds. He raised significant capital to ensure that his franchisees had the necessary support and infrastructure for success.
The playbook
1. Identify a niche market with limited national competition, similar to how Rolling Suds found the pressure washing space. 2. Develop a unique service offering that stands out from local competitors, such as specialized equipment or unique operational methods. 3. Create a comprehensive support system for franchisees that includes marketing assistance, training, and operational guidance to ensure their success. 4. Focus on both residential and commercial sectors to diversify revenue streams and increase profitability. 5. Establish a strong brand presence through consistent marketing efforts, including local ads and a national marketing fund as the business scales.
Also mentioned
Rolling Suds charges an 8% royalty fee and a 2% marketing fee from franchisees. Franchisees are required to spend a minimum of $2,500 per truck per month on local advertising. The business model emphasizes hiring skilled laborers to allow franchisees to focus on growing their operations rather than performing the work themselves.