Company case study
Sanjeev's Gym Chain
Sanjeev's Gym Chain is a series of gyms developed by Sanjeev, centered around a high-volume low-price model, combining elements of various successful gym concepts. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "I went bankrupt...now I own a billion dollar portfolio" (aired July 22, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | I went bankrupt...now I own a billion dollar portfolio |
| Aired | July 22, 2025 |
| Revenue and traction | Sanjeev's gym chain grew to 82 locations, achieving substantial revenue through a combination of membership and additional services. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
I went bankrupt...now I own a billion dollar portfolio · aired July 22, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
By blending the successful aspects of Gold's Gym, Planet Fitness, and his unique offerings, Sanjeev's gyms attract a broad audience while maintaining profitability.
Founding story
Sanjeev started with a few Gold's Gym franchises before creating his own brand with a new concept based on market insights.
The playbook
Key strategies included a strong referral program, integrating group training classes, and providing a value-driven membership experience.
Also mentioned
Sanjeev's gyms scaled rapidly by focusing on community and customer referrals, creating a loyal member base.
Why this works now (our analysis)
Gold's Gym's franchise model allows Sanjeev's Gym Chain to utilize established brand recognition while offering a low-cost membership structure. Sanjeev effectively attracted initial members by promoting his gyms on r/Fitness, targeting fitness enthusiasts seeking affordable options. The business faces a challenge in maintaining quality staff across its 82 locations, as the labor market for fitness trainers can be competitive, impacting service consistency and customer satisfaction.