Savannah Bananas
A minor league baseball team known for its unique entertainment experience that redefines the fan experience in baseball.
Why It Works
The business model combines sports with entertainment, creating a highly engaging and memorable experience for fans, which has resulted in a massive following and ticket demand.
Revenue & Traction
The team has a waitlist of 3 million for tickets and sells out stadiums with 80,000 seats.
Founding Story
Founded by Jesse Cole, who transformed a struggling minor league team into a highly sought-after entertainment option.
Business Playbook
Focus on creating a unique and entertaining customer experience, treating employees and players with high regard and making the experience feel special.
Why this works now
Most baseball fans expect a traditional game experience, but the Savannah Bananas thrive by prioritizing entertainment over the sport itself. They utilize social media platforms like TikTok to engage their audience, showcasing unique game-day antics and behind-the-scenes content that drives ticket sales. The team faces a significant risk due to its reliance on a large, enthusiastic fan base; any shift in audience interest could impact ticket demand and revenue.
Additional Information
Jesse Cole emphasizes the importance of culture and actions over mere words in the organization.
Source
Podcast: My First Million
Episode: I spent 48 Hours With 10 Billionaires. Here’s What I Learned.
Creation Date: February 5, 2026
Ideas worth reading next
Vid Angel
Vid Angel is a platform that offers clean versions of popular movies and TV shows by removing objectionable content, catering to families and those seeking a cleaner viewing experience.
Value-Based Streaming Platform
A streaming service that focuses on producing and distributing values-based content, catering to audiences seeking alternatives to mainstream nihilistic narratives.
Angel Studios
Angel Studios is a film and television production company that produces family-friendly content, allowing audiences to invest in projects they want to see made.
More case studies
Angel Studios
A TV and movie studio that focuses on creating family-friendly content and allows audiences to fund projects directly.
A24
A24 is an independent entertainment company known for producing and distributing innovative films and television shows.
Advance Publishing
A family dynasty business that owns a variety of publications and properties, including newspapers and magazines.