Company case study · 2 podcast episodes
Secret Pickleball
Secret Pickleball is an indoor pickleball facility offering membership access with a focus on a small, private setting. It came up on 2 podcast episodes (Koerner Office, My First Million) between June 18, 2025 and December 30, 2025.
At a glance
| Discussed on | 2 episodes: Koerner Office, My First Million |
|---|---|
| First and latest | June 18, 2025 to December 30, 2025 |
| Revenue and traction | Projected to gross about $15,000 a month with a net of $10,000 to $12,000, based on membership fees of $99 a month. |
| Category | Subscription |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What Koerner Office said
My 2025 Profit Reveal: A Full Breakdown of Every Income Stream⏐Ep. #261 · aired December 30, 2025 · hosted by Chris Koerner
Why it works
It taps into the growing popularity of pickleball and offers a defined membership structure.
Revenue and traction
Projected to gross about $15,000 a month with a net of $10,000 to $12,000, based on membership fees of $99 a month.
Founding story
Conceived from the desire to utilize a personal space for a recreational club.
The playbook
Leveraging Facebook ads to gauge interest and attract potential members.
Also mentioned
Faced with zoning issues and significant initial expenses for setup.
What My First Million said
The Side Hustle King: “I’m making $8K/DAY from easy businesses” · aired June 18, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
The business capitalizes on the growing popularity of pickleball and the demand for accessible courts without the wait typically found in larger facilities.
Revenue and traction
Projected revenue of $20,000 a month with a membership cap at 200 members, charging $149 per month.
Founding story
The idea originated from the founder's desire to utilize an existing warehouse space on their property and the recognition of the high interest in pickleball in the local area.
The playbook
Uses targeted Facebook ads to gauge interest and pre-sell memberships before the facility is fully built out, ensuring demand before significant investment.
Also mentioned
The business aims for a low operational cost structure, relying on key card access and minimal staffing.