Shared Cards
A business focused on creating and distributing shared advertising postcards for local businesses.
Why It Works
The business leverages local Facebook groups to organically reach target audiences, which minimizes marketing costs and maximizes engagement.
Revenue & Traction
The owner reported a revenue of about $26K with a profit of $11K from shared cards, and an additional $13K in revenue from solo cards with a profit of $2-3K.
Founding Story
Started as a side hustle inspired by successful e-commerce ventures and the Airbnb story, seeking to fund other entrepreneurial projects.
Business Playbook
Utilizing local business networking Facebook groups for quick approvals and engagement, organic growth strategies without paid ads, and direct mail marketing.
Why this works now
Facebook Groups' local targeting features allow Shared Cards to effectively reach specific community audiences, reducing marketing costs. The founder initially generated revenue by promoting shared postcards through neighborhood Facebook groups, ensuring high engagement with local businesses. A significant challenge for Shared Cards is the reliance on social media platforms for customer acquisition, which may lead to fluctuations in visibility and engagement due to algorithm changes.
Additional Information
The owner has plans to expand the business model by offering additional services like website development and digital marketing.
Source
Podcast: Koerner Office
Episode: He Turned $90 Into $50K by Mailing Ads⏐Ep. #291
Creation Date: April 14, 2026
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