Ship 30 for 30 - A writing program founded by Cole and Dickey that teaches aspiring writers to create and monetize their writing in a supportive community

Ship 30 for 30, founded by Cole and Dickey, is an educational platform designed to help individuals develop their writing skills and build a sustainable writing habit. The program offers a unique blend of online courses and community support that drives engagement and accountability among its participants.

Why It Works

The success of Ship 30 for 30 stems from its ability to tap into the growing demand for content creation and personal branding. The founders leverage their expertise in writing and social media to build a supportive community that encourages participants to take action and share their work.

Revenue & Traction

Ship 30 for 30 reportedly generates seven figures in annual revenue and has built a substantial following of over 500,000 across various platforms.

Founding Story

Cole and Dickey started Ship 30 for 30 after realizing the challenges many aspiring writers face in establishing a consistent writing habit. They dedicated a significant amount of time and effort to create a comprehensive curriculum that addresses these challenges, enabling others to thrive as writers.

Business Playbook

1. Identify a specific audience: Determine who would benefit from improving their writing skills (e.g., content creators, entrepreneurs, etc.). 2. Develop a structured curriculum: Create a comprehensive program that includes lessons, exercises, and accountability measures to guide participants through the writing process. 3. Build a community: Foster an online community where members can share their work, provide feedback, and support each other in their writing journeys. 4. Utilize social media for marketing: Share valuable writing tips and insights across platforms to attract your target audience and drive interest in your program. 5. Offer free value: Start with free resources (like a newsletter or mini-course) to establish credibility and encourage sign-ups for your paid programs.

Additional Information

Cole and Dickey emphasize the importance of community and feedback in their program, which helps participants stay motivated and improve their writing skills. They also recommend using platforms like Twitter and email newsletters to reach potential customers effectively. The founders suggest that the key to success is focusing on solving problems for your audience and consistently delivering value.

Source

Podcast: Startup Ideas Podcast

Episode: Status Games, Fame, and the Truth about FIRE

Creation Date: March 5, 2025

More case studies

More case studies from Startup Ideas Podcast

See all Startup Ideas Podcast coverage →