Six Seven
A canned water brand co-founded by high school basketball player Taylor Kinney, capitalizing on a viral TikTok meme.
Why It Works
The brand leverages a viral meme that resonates with Gen Z, creating a relatable and shareable product that stands out in a crowded market.
Revenue & Traction
Details about revenue or pricing have not been explicitly mentioned, but the brand has gained significant attention with mentions of influencers offering high prices for the product.
Founding Story
The idea for Six Seven emerged from a viral moment involving Taylor Kinney, who responded humorously in a TikTok video. This led to the creation of the brand with the support of business partner Dan.
Business Playbook
Key strategies include rapid development of the product, leveraging social media for viral marketing, and engaging directly with the target demographic through relatable content and influencers.
Additional Information
In less than two months after the launch on June 7, Six Seven gained over 150,000 followers on social media, positioning it as one of the most followed water brands.
Source
Podcast: My First Million
Episode: I Launched A Viral Water Brand In 8 Weeks
Creation Date: August 15, 2025
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