Company case study · 3 podcast episodes

Somewhere

Somewhere: Founded by Nick, Somewhere.com specializes in connecting US businesses with international talent, providing a cost-effective solution for hiring skilled employees. It came up on 3 podcast episodes (My First Million, Startup Ideas Podcast) between September 23, 2024 and August 6, 2025.

At a glance

Somewhere at a glance
Discussed on3 episodes: My First Million, Startup Ideas Podcast
First and latestSeptember 23, 2024 to August 6, 2025
Revenue and tractionThe business model typically involves charging a fraction of the employee's salary for successfully placed candidates.
CategoryMarketplace

Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.

What My First Million said

Hormozi Teaches Me Everything He Knows in 90 Minutes · aired August 6, 2025 · hosted by Sam Parr and Shaan Puri

Why it works

Somewhere operates on a contingency basis, allowing companies to hire talent without upfront costs, thus lowering the barrier for businesses to engage.

Revenue and traction

The business model typically involves charging a fraction of the employee's salary for successfully placed candidates.

The playbook

Attraction offers and upselling additional services, such as payroll management for remote teams, are key strategies.

Also mentioned

Somewhere has a network of recruiters in multiple regions, enabling them to match companies with the best talent efficiently.

What My First Million said

My First Million Episode 010 · aired March 30, 2025 · hosted by Sam Parr and Shaan Puri

Why it works

It addresses the need for businesses to find specialized talent quickly, leveraging technology to streamline the hiring process.

The playbook

Utilizes an AI-powered phone agent to conduct initial sales calls and gather customer requirements efficiently.

Also mentioned

The AI agent can handle inquiries and set up follow-ups, improving the sales process.

What Startup Ideas Podcast said

How to write viral tweets with the man who beat the X algorithm · aired September 23, 2024 · hosted by Greg Isenberg

Why it works

The business capitalizes on the growing trend of remote work and the ability to access a global talent pool. By offering US companies the chance to hire skilled employees abroad for 80% less than domestic talent, they tap into a significant market need for cost efficiency without sacrificing quality.

Revenue and traction

Somewhere.com generated over $250,000 in marketing value from a single viral tweet that garnered 1.4 million impressions and drove 100+ leads to their business.

Founding story

Nick started Somewhere.com as a solution to the hiring challenges many businesses face. With a team made up of just 1% US-based employees, he leverages a diverse workforce that brings different perspectives and skills to the table. His unique approach has positioned him as a thought leader in the recruiting space.

The playbook

1. Identify potential partners who already serve your target audience. 2. Develop a simplified version of Somewhere that complements their offerings. 3. Propose partnership arrangements that benefit both parties. 4. Use partner feedback to refine your product before wider release. 5. Launch through partner channels to gain immediate credibility.

Also mentioned

Nick emphasizes the importance of authenticity and boldness in messaging. Instead of trying to please everyone, he takes strong stances that provoke thought and discussion. This approach not only builds engagement but also establishes credibility.

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