Company case study
Squire
Squire is a CRM designed specifically for barbershops, offering an all-in-one tool for managing their business needs. It came up on Koerner Office, hosted by Chris Koerner, in the episode "How I Cloned Two Stupid Simple Apps to Make $30M⏐Ep. #256" (aired December 12, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | How I Cloned Two Stupid Simple Apps to Make $30M⏐Ep. #256 |
| Aired | December 12, 2025 |
| Revenue and traction | Squire is valued at over $100 million and has reached a billion-dollar valuation, indicating strong financial performance and market demand. |
| Category | SaaS |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
How I Cloned Two Stupid Simple Apps to Make $30M⏐Ep. #256 · aired December 12, 2025 · hosted by Chris Koerner
Why it works
Squire targets a niche market with tailored features that cater specifically to the needs of barbershops, ensuring high relevance and engagement.
The playbook
Squire builds a comprehensive software solution that integrates various services, such as credit card processing and payroll, making it essential for barbershops.
Also mentioned
Squire's approach highlights the potential of creating tailored software solutions for specific industries.
Why this works now (our analysis)
Barbershop owners managing appointments and payments face unique operational challenges. Squire addresses this by integrating a mobile booking feature tailored to barbers, allowing customers to schedule appointments directly from their phones. Initially, Squire could generate revenue by targeting specific barbershop forums on Reddit, such as r/Barber, to connect with potential users. A significant constraint is the high customer acquisition cost (CAC) associated with reaching this niche market, which can extend the payback period for initial marketing investments.