Company case study
Statement
An adult clothing consignment business that pivoted from kids' consignment events
Statement: Founded by Sarah McAparie, Statement is a consignment event focused on selling gently used adult clothing. It came up on The Side Hustle Show in the episode "650: 7 Proven Ways to Generate New Business Ideas, with Real-Life Examples".
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 650: 7 Proven Ways to Generate New Business Ideas, with Real-Life Examples |
| Revenue and traction | Sarah initially earned $800 from her first consignment event, showcasing the potential profitability of this business model. |
| Category | Marketplace |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
650: 7 Proven Ways to Generate New Business Ideas, with Real-Life Examples · hosted by Nick Loper
Why it works
Statement capitalizes on the growing awareness of sustainable fashion and the popularity of consignment shopping. By focusing on adults, the business fills a gap where few similar events exist, tapping into a market that values both sustainability and savings.
Founding story
Sarah's journey began when she attended a kids' consignment event and earned a surprising $800 by selling her children's clothes. Inspired by the event's success, she realized that similar opportunities for adults were lacking. Despite initial doubts about starting a new venture, she decided to pursue her idea, building a website on Squarespace and launching Statement.
The playbook
1. Identify your niche: Research existing consignment events in your area to find out if there are adult-focused options available. If not, you’ve found your opportunity! 2. Build a website: Use platforms like Squarespace or Wix to create an appealing website that showcases your brand and provides information about your upcoming events. 3. Market your event: Utilize social media, local community boards, and word-of-mouth to promote your consignment events. Reach out to local influencers to help spread the word. 4. Partner with local businesses: Collaborate with local boutiques or thrift stores to gain access to a wider audience and potentially share resources. 5. Launch your first event: Organize the logistics, such as venue rental, check-in systems, and payment processing, and prepare for your first event. Gather feedback from participants to improve future events.
Also mentioned
Sarah emphasized the importance of understanding your target market's preferences and tailoring your marketing approach accordingly. She also mentioned that finding the right venue and creating an inviting atmosphere were key to attracting shoppers.