Statement Consignment - A unique consignment shop that empowers individuals to sell their gently used adult clothing while creating a community-focused shopping experience
Founded by Sarah McAfry, Statement Consignment is a seasonal consignment event that allows individuals to sell their adult clothing. The model is centered around creating a community where sellers can earn money from clothes they no longer wear, while buyers can shop for high-quality items at discounted prices.
Why It Works
The success of Statement Consignment lies in its seasonal model, which creates urgency and exclusivity. By hosting events only a couple of times a year, the business draws in large crowds and fosters a sense of community among sellers and buyers.
Revenue & Traction
Sarah generated over $10,000 from her first consignment event and has since expanded to 23 locations within a year, indicating a strong demand for her business model.
Founding Story
Sarah started her journey as an entrepreneur with a photography business, but after experiencing the success of selling her kids' clothes at a consignment event, she recognized the gap in the adult consignment market. Despite initial doubts, she embraced the idea, built a website overnight, and quickly scaled her business through community engagement and effective marketing.
Business Playbook
1. Create valuable content addressing the problem Statement Consignment - A unique consignment shop that empowers individuals to sell their gently used adult clothing while creating a community-focused shopping experience solves. 2. Build an audience through consistent content creation and distribution. 3. Survey your audience to understand their specific needs and pain points. 4. Develop your product based on audience feedback and needs. 5. Pre-sell to your audience before full product development.
Additional Information
- Utilize Facebook and Instagram ads for marketing. Sarah found these channels to be highly effective in attracting buyers. - Encourage sellers to spread the word about the event through giveaways and incentives, fostering a community-driven marketing strategy. - Implement a clear pricing structure, recommending that sellers price their items at 50-80% off retail, ensuring that buyers perceive good value.
Source
Podcast: The Side Hustle Show
Episode: 640: Get Paid to Sell Other People’s Stuff: Starting a Consignment Side Hustle
Creation Date: March 4, 2025
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