Company case study
Stephen Faust's Mentoring Business
Stephen Faust's Mentoring Business is a coaching service that offers unlimited one-on-one mentoring through an asynchronous video platform. It came up on The Side Hustle Show in the episode "697: 10 Recurring Revenue Side Hustles" (aired September 18, 2025). As told on the show: Charges $39 a month for membership, which includes all digital products sold individually and additional workshops.
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 697: 10 Recurring Revenue Side Hustles |
| Aired | September 18, 2025 |
| Revenue and traction | Charges $39 a month for membership, which includes all digital products sold individually and additional workshops. |
| Category | Education |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
697: 10 Recurring Revenue Side Hustles · aired September 18, 2025 · hosted by Nick Loper
Why it works
This model allows for scalability by minimizing the need for live group calls and providing personalized support in a convenient format.
The playbook
Utilizes technology to facilitate mentoring while keeping overhead low, creating a high-perceived value offering for members.
Also mentioned
The business maintains a balance between personal touch and scalability, with a focus on customer retention.
Why this works now (our analysis)
Freelancers seeking mentorship in digital marketing often struggle to find personalized guidance that fits their schedules. Stephen Faust's Mentoring Business leverages its asynchronous video platform to deliver tailored one-on-one mentoring, allowing clients to access support without the need for live interactions. To generate initial revenue, Faust could actively engage with niche subreddits like r/digital_marketing, where potential customers seek advice and resources. A challenge for this business model is the dependency on the platform's stability; any technical issues could disrupt service delivery and impact customer satisfaction.