Story Learning
A language learning business started by Ali Richards, focused on helping people learn languages through engaging content.
Why It Works
The transition to a personal brand and sharing valuable insights in the form of a free Google Doc attracted a large audience.
Revenue & Traction
$1.2 million earned from workshops priced between $100 and $400.
Founding Story
Ali started Story Learning to help people learn languages and later transitioned to personal branding.
Business Playbook
Created a comprehensive 118-page Google Doc, which he shared widely, resulting in organic growth of email subscribers.
Why this works now
Google Docs' collaborative features allow users to share learning materials easily, enabling Story Learning to attract a large audience with its free language learning resources. Ali Richards initially generated revenue through online workshops, utilizing Facebook Events to reach potential learners directly. The business faces a risk of high customer acquisition costs, particularly as competition for attention increases in the online education space.
Additional Information
He gained around 18,000 high-quality subscribers from the Google Doc.
Source
Podcast: The Side Hustle Show
Episode: 681: 15 List Building Tactics that Actually Work
Creation Date: July 10, 2025
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