Company case study
Super Yacht Sunday School
A unique online platform helping aspiring yacht crew turn their dreams into reality through coaching and community
Super Yacht Sunday School: Founded by Hugo Ortega, Super Yacht Sunday School is an online course and community designed for individuals who aspire to work on super yachts. It came up on The Side Hustle Show in the episode "602: $10k/mo On The Side Sharing What You Already Know" (aired April 4, 2024).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 602: $10k/mo On The Side Sharing What You Already Know |
| Aired | April 4, 2024 |
| Revenue and traction | Hugo recently reported making over $12,000 in revenue in January 2024, marking a significant 4x growth from the previous month. His business model includes a combination of online courses, one-on-one coaching, and… |
| Category | Education |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
602: $10k/mo On The Side Sharing What You Already Know · aired April 4, 2024 · hosted by Nick Loper
Why it works
The business taps into a niche market where there is a demand for knowledge and guidance on entering the yachting industry. By offering live webinars and personalized coaching, Hugo has effectively increased engagement and conversions, showing that live interaction can outperform pre-recorded content.
Revenue and traction
Hugo recently reported making over $12,000 in revenue in January 2024, marking a significant 4x growth from the previous month. His business model includes a combination of online courses, one-on-one coaching, and community membership.
Founding story
Hugo started with no boating experience but gained hands-on knowledge over years of working as a yacht captain. His side hustle began as a response to frequent questions from those curious about entering the industry. Recognizing the lack of accessible information, he decided to share his expertise through online training and consultations, transitioning his side hustle into a full-time venture.
The playbook
1. Create valuable content addressing the problem Super Yacht Sunday School - A unique online platform helping aspiring yacht crew turn their dreams into reality through coaching and community solves. 2. Build an audience through consistent content creation and distribution. 3. Survey your audience to understand their specific needs and pain points. 4. Develop your product based on audience feedback and needs. 5. Pre-sell to your audience before full product development.
Also mentioned
Hugo effectively uses email marketing and social media to drive traffic to his offerings. Tools like Flowdesk help him manage email communications, while ManyChat automates audience interaction on platforms like Instagram. He also plans to expand his business model to include recruitment services for yacht crew, leveraging his established audience.