Swimply
An online platform that allows homeowners to rent out their pools to others, similar to Airbnb.
Why It Works
It taps into the underutilization of private pools, providing homeowners with extra income while offering users access to pools without the commitment of ownership.
Revenue & Traction
Some users reportedly make six figures from renting out their pools.
Founding Story
Not mentioned in the transcript
Business Playbook
Leverage existing resources (pools) for income generation while providing a service to those seeking recreational spaces.
Why this works now
Airbnb’s user-generated content model allows Swimply to thrive by leveraging reviews and ratings from pool renters, enhancing trust for new users. To generate initial revenue, Swimply could target local homeowners through neighborhood Facebook groups, effectively reaching potential renters directly. A significant risk for Swimply is the regulatory landscape, as local zoning laws may restrict short-term rentals, impacting the availability of pools for rental in certain areas and complicating compliance.
Additional Information
The concept could be replicated for other sports facilities, such as pickleball courts.
Source
Podcast: Koerner Office
Episode: The Easiest Way to Test Any Business Idea⏐Holdco Bros. Ep. #182
Creation Date: June 13, 2025
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