Company case study
SwoopScoop
SwoopScoop is a pet waste removal service that provides professional cleaning of pet waste from residential yards. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "722: The Million Dollar Business in Your Backyard" (aired February 9, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 722: The Million Dollar Business in Your Backyard |
| Aired | February 9, 2026 |
| Revenue and traction | $3 million in revenue last year, with pricing between $65 and $125 a month for services. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
722: The Million Dollar Business in Your Backyard · aired February 9, 2026 · hosted by Nick Loper
Why it works
The business addresses a common pain point for pet owners who dislike cleaning up after their pets. It combines low startup costs with a scalable business model that requires minimal specialized skills.
Founding story
Started in late 2020 by William Milliken, who identified a gap in the market for professional pet waste removal after experiencing poor service from existing providers.
The playbook
Key strategies include using Facebook ads for marketing, offering transparent pricing, and creating a standardized service process to ensure quality. They also utilize doorknocking and community engagement to acquire initial customers.
Also mentioned
The business has expanded to serve multiple locations and offers a community for others looking to start similar businesses.