Company case study
The Savvy Couple
A seven-figure online business that started as a side hustle
The Savvy Couple: Founded by Kevin Klein and his partner Brittany, The Savvy Couple is a personal finance and lifestyle blog that provides resources, tips, and strategies to help people achieve financial freedom and manage their time better. It came up on The Side Hustle Show in the episode "605: Blogging in a Post-HCU World: The Savvy 7-Figure Online Business" (aired April 25, 2024).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 605: Blogging in a Post-HCU World: The Savvy 7-Figure Online Business |
| Aired | April 25, 2024 |
| Revenue and traction | The Savvy Couple has grown to see around half a million page views per month, leading to a seven-figure revenue stream last year. They have also built a successful membership program with approximately 2,000 members at… |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
605: Blogging in a Post-HCU World: The Savvy 7-Figure Online Business · aired April 25, 2024 · hosted by Nick Loper
Why it works
The business leverages SEO and content marketing, diversifying traffic sources and income streams. They focus on creating high-quality, helpful content that aligns with user intent, making them resilient against Google updates.
Revenue and traction
The Savvy Couple has grown to see around half a million page views per month, leading to a seven-figure revenue stream last year. They have also built a successful membership program with approximately 2,000 members at a $9/month subscription rate.
Founding story
Kevin started The Savvy Couple as a part-time project, making only $50 in its first year. However, after quitting his job to focus on it full-time, he quickly replaced his income through freelancing and the blog's growth. Over the years, he and Brittany refined their strategies, resulting in significant traffic and revenue increases.
The playbook
1. Identify Your Niche: Focus on a specific audience, such as busy moms, and tailor your content to their needs and challenges. 2. Create High-Quality Content: Use tools like Surfer AI to generate article outlines but ensure human editing to maintain authority and trust in your content. 3. Build a Membership Program: Offer valuable resources (like meal plans or printables) at a low monthly price to encourage subscriptions and reduce churn. 4. Leverage SEO and Email Marketing: Optimize your content for search engines and use your email list to drive traffic to new articles and offerings. 5. Diversify Income Streams: Explore affiliate marketing, ads, and digital products to create multiple revenue sources and avoid reliance on any single income stream.
Also mentioned
The Savvy Couple utilizes tools like Crazy Egg for tracking user engagement and employs a mixture of content strategies, including YouTube videos to drive traffic. They also recommend an exit intent pop-up for email list sign-ups and focus on community engagement through Facebook groups.