The Six Figure Proposal Planner
A service that helps clients plan marriage proposals, coordinating all aspects from lights to photography.
Why It Works
The service fills a niche demand where clients are willing to pay for assistance in executing high-stakes, emotional moments in their lives.
Revenue & Traction
In her best month, the founder made over $20,000. She typically charges around 15% of the event planning fee as her profit.
Founding Story
Started in 2019 when the founder helped her brother-in-law plan a proposal to her sister, leading to viral interest on social media.
Business Playbook
Focus on a specific niche within the wedding industry, leverage social media for marketing and client acquisition, and offer comprehensive planning services.
Why this works now
Most couples underestimate the complexity of planning marriage proposals. The Six Figure Proposal Planner capitalizes on this by utilizing Instagram for targeted marketing, where visually stunning posts attract potential clients. By showcasing successful proposals, the founder generated initial revenue through direct inquiries from followers. A significant constraint is the high labor intensity required for each event, as meticulous coordination of multiple vendors and logistics can strain resources and time management.
Additional Information
The founder also generates income through brand deals and affiliate marketing on platforms like TikTok and Instagram.
Source
Podcast: The Side Hustle Show
Episode: 709: 10 Creative Side Hustles That Make Real Money - Part 9
Creation Date: November 27, 2025
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