Company case study
The Tiny Post
The Tiny Post is a snail mail subscription service where customers receive heartfelt letters and handmade artwork each month. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The Side Hustle King: "Make $20K+/month without money, luck, or experience" (aired April 1, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The Side Hustle King: "Make $20K+/month without money, luck, or experience" |
| Aired | April 1, 2026 |
| Revenue and traction | Charges $10 per month, achieving 70% gross margins and 30% net margins, with rapid growth to $60,000 in monthly recurring revenue in seven months. |
| Category | Subscription |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Side Hustle King: "Make $20K+/month without money, luck, or experience" · aired April 1, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
The service taps into a desire for physical mail and personal connection, offering a unique alternative to digital communication.
Founding story
Started by Hannah, who found success through organic TikTok videos that showcased her business concept.
The playbook
Leverage social media for organic growth and create a compelling, personal product that resonates with customers' desire for physical correspondence.
Also mentioned
Gained significant traction without any paid advertising.
Why this works now (our analysis)
Shopify's payment processing system enables The Tiny Post to easily manage subscriptions and recurring payments with minimal overhead. Hannah initially leveraged TikTok to showcase her heartfelt letters, generating early interest and driving customer sign-ups through organic engagement. The business faces the challenge of maintaining consistent quality in handmade artwork, which may require hiring additional artisans as it scales.