The Tiny Project
A community-driven business started by Hannah in Austin, where she sells homemade jams and organizes a neighborhood farmers market in her yard, fostering local connections.
Why It Works
The Tiny Project thrives on community engagement and organic growth, appealing to local residents' desire for connection and unique homemade goods. It also leverages social media effectively to reach a wider audience.
Revenue & Traction
Hannah initially made about $30,000 a month in profit from her business, with minimal startup costs. The Tiny Post, a snail mail subscription service she started, reached 4,100 subscribers, generating approximately $11 per month per subscriber.
Founding Story
Hannah quit her corporate job due to burnout and started a small tutoring company. Feeling disconnected from her community, she began selling jams in her front yard, which led to the creation of The Tiny Project.
Business Playbook
Key strategies include consistent community engagement, leveraging social media for organic marketing, hosting events that attract local vendors, and maintaining a personal touch in her offerings.
Additional Information
The Tiny Post evolved from the desire to connect with a broader audience. Hannah utilizes TikTok to promote her businesses, which has led to viral growth, demonstrating the power of storytelling and community in business.
Source
Podcast: Koerner Office
Episode: The $50k/month "Old School" Business You Can Start for Next to Nothing⏐Ep. #274
Creation Date: February 13, 2026
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