Company case study
The Winnipeg Digest
A local newsletter that's rapidly gaining traction in Winnipeg by providing valuable community insights and events
The Winnipeg Digest: Founded by a 23-year-old entrepreneur, the Winnipeg Digest is a local newsletter catering to the residents of Winnipeg, Canada. It came up on Koerner Office in the episode "Q&A: How to validate a local business idea? Plus 4 more call in questions! Ep. #036" (aired July 8, 2024).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Q&A: How to validate a local business idea? Plus 4 more call in questions! Ep. #036 |
| Aired | July 8, 2024 |
| Revenue and traction | As of the latest update, the newsletter has grown to about 3,500 subscribers within a month of running ads, with a cost per acquisition of just $1.25 Canadian. The associated Instagram account has also skyrocketed to… |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Q&A: How to validate a local business idea? Plus 4 more call in questions! Ep. #036 · aired July 8, 2024 · hosted by Chris Koerner
Why it works
The unique opportunity lies in the under-served local market. Winnipeg has a significant population, yet the community lacked a tech-savvy platform for local news and events, allowing the Winnipeg Digest to fill that gap effectively.
Revenue and traction
As of the latest update, the newsletter has grown to about 3,500 subscribers within a month of running ads, with a cost per acquisition of just $1.25 Canadian. The associated Instagram account has also skyrocketed to 8,000 followers in a short period.
Founding story
The founder transitioned from a career in architecture to the operations side of an offshore hiring company. After recognizing the success of similar local newsletters in other cities, they launched the Winnipeg Digest leveraging their background in social media and local engagement strategies.
Also mentioned
The founder emphasizes the importance of community engagement and actively posting on social media to connect with local residents. They also recommend utilizing existing local events and partnerships for cross-promotion to expand reach.