Things
A to-do list application known for its clean design and user-friendly interface.
Why It Works
The app's simplicity and aesthetic appeal make it attractive and easy to use, which helps users stick to their tasks.
Revenue & Traction
It operates on a one-time fee model, contrasting with the subscription-based models of many competitors.
Founding Story
It is a German company, Culture Code, which has a reputation for creating beautifully designed products.
Business Playbook
Focus on clean, pixel-perfect design that resonates with users, particularly those interested in design aesthetics.
Why this works now
Apple's App Store guidelines ensure that Things can maintain a one-time purchase model without being forced into subscription fees. The founders could promote the app through the Indie Hackers community, where productivity enthusiasts share tools and tips. A significant risk is the need for continual updates and support to keep up with evolving iOS features, which may strain resources and impact profit margins.
Additional Information
It was among the first apps to have a significant impact on users, especially designers.
Source
Podcast: Startup Ideas Podcast
Episode: Best Products of 2025 (Apps, Video Games, AI)
Creation Date: November 28, 2025
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