Company case study
Thrift Store Directory
Thrift Store Directory is a directory website focused on locating thrift stores, which can also provide information on specific items or deals. It came up on Koerner Office, hosted by Chris Koerner, in the episode "The Most Overlooked Way to Make Money On the Internet | Ep. #164" (aired May 2, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Most Overlooked Way to Make Money On the Internet | Ep. #164 |
| Aired | May 2, 2025 |
| Revenue and traction | Generated revenue between $2,000 to $25,000 a month from effective SEO and backlink strategies. |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Most Overlooked Way to Make Money On the Internet | Ep. #164 · aired May 2, 2025 · hosted by Chris Koerner
Why it works
Targets a niche market that is often underrepresented, appealing to consumers looking for unique second-hand items.
Founding story
Started as a personal project to learn SEO and web building skills.
The playbook
Emphasizes learning through building, choosing low competition niches, and focusing on SEO tactics.
Also mentioned
Demonstrated that a single high-quality backlink can significantly impact ranking and revenue.
Why this works now (our analysis)
Most consumers overlook thrift stores as treasure troves for unique finds. Thrift Store Directory capitalizes on this by utilizing Google’s local search algorithms to connect buyers with nearby stores, enhancing visibility for niche retailers. The founder initially generated revenue by promoting the directory on r/Frugal, attracting users interested in budget-friendly shopping. A challenge for the business is the reliance on SEO, which requires continuous adaptation to changing algorithms and can lead to fluctuating traffic and revenue.