Company case study · 2 podcast episodes
Tickle
Tickle is a website for self-assessment tests and personality quizzes, initially aiming for serious psychological assessments. It came up on 2 podcast episodes (My First Million) between April 15, 2025 and October 13, 2025. As told on the show: The company was sold for $110 million after significant user growth.
At a glance
| Discussed on | 2 episodes: My First Million |
|---|---|
| First and latest | April 15, 2025 to October 13, 2025 |
| Revenue and traction | The company was sold for $110 million after significant user growth. |
| Category | Education |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What My First Million said
How two straight guys bought Grindr and made $2B · aired October 13, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
Tickle engaged users through interactive content, creating a community around shared interests and personality insights.
Founding story
Tickle was founded by a group of friends who recognized the potential for online personality quizzes and social engagement.
The playbook
The platform's focus on user-generated content and social sharing helped it grow rapidly during its early years.
What My First Million said
From making $6/week selling worms to making $110M+ · aired April 15, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
The pivot to more engaging and entertaining content led to viral growth and a large user base.
Revenue and traction
The company was sold for $110 million after significant user growth.
Founding story
Founded during a critical period of financial struggle, the team pivoted to more entertaining content to survive.
The playbook
Emphasizing novelty and virality in content to attract users, even when it diverges from original intentions.
Also mentioned
The business thrived on the humor and novelty of quizzes, which differed from its serious original concept.