Company case study · 3 podcast episodes
Tiny
Tiny, co-founded by Andrew Wilkinson, is an investment firm that acquires and operates a portfolio of small online businesses. It came up on 3 podcast episodes (Startup Ideas Podcast, My First Million) between July 5, 2024 and May 4, 2026.
At a glance
| Discussed on | 3 episodes: Startup Ideas Podcast, My First Million |
|---|---|
| First and latest | July 5, 2024 to May 4, 2026 |
| Revenue and traction | Tiny has generated approximately $250 million in revenue across 30 businesses, with an ARR of $65 million and $40 million in EBITDA. |
| Category | Marketplace |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What Startup Ideas Podcast said
Andrew Wilkinson: AI Agents Do My Job · aired May 4, 2026 · hosted by Greg Isenberg
Why it works
It focuses on being hands-off while leaning into software businesses, which are at higher risk of disruption.
The playbook
Maintaining a lean operational structure and investing in AI-first software companies to adapt to changing market demands.
Also mentioned
Andrew Wilkinson has implemented AI strategies within Tiny to enhance decision-making and operational efficiency.
What My First Million said
I Ranked the Best & WORST Businesses to Start Before 2026 | Andrew Wilkinson · aired November 7, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
Tiny capitalizes on the strategy of acquiring existing profitable businesses and leveraging their operational expertise to improve and grow these businesses.
Revenue and traction
Tiny has generated approximately $250 million in revenue across 30 businesses, with an ARR of $65 million and $40 million in EBITDA.
Founding story
Tiny was founded by taking profits from a successful web design agency called Metalab and using them to acquire other businesses.
The playbook
The strategy includes identifying and acquiring profitable businesses, then reinvesting the cash flow to acquire additional businesses.
Also mentioned
Tiny's founding partners started with a few million dollars and focused on building a portfolio of businesses.
What My First Million said
How I Made My First $1M - The Andrew Wilkinson Story · aired July 5, 2024 · hosted by Sam Parr and Shaan Puri
Why it works
Tiny's success stems from its unique approach to acquiring businesses that may be overlooked by larger firms. By focusing on smaller, niche companies, Tiny can innovate and grow them without excessive corporate bureaucracy. The model allows for agility and fosters a creative environment where businesses can thrive.
Revenue and traction
Tiny has successfully taken companies public and has a diverse portfolio of over 30 businesses, generating significant annual revenue. Although specific figures for total revenue weren't mentioned, Wilkinson noted that he personally made over a million dollars a year while running his agencies.
Founding story
Andrew Wilkinson started as a barista before diving into web design, inspired by customers who were web designers. He began by creating websites for local businesses, eventually scaling to a design agency that worked with major tech companies. After experiencing success in web design, he began acquiring various companies, realizing the potential for growth by empowering these businesses to operate independently.
Also mentioned
Andrew Wilkinson emphasized the importance of creating a culture where businesses can thrive independently. He also noted the significance of hiring competent leaders to run acquired businesses, which has led to substantial growth within Tiny’s portfolio. Tools like effective project management software and communication platforms can help streamline operations and maintain clarity across the organization.