Company case study
Travel Mexico Solo
A travel blog turned profitable business
Travel Mexico Solo: Founded by Shelley Marmer, Travel Mexico Solo is a niche travel blog focused on providing tips and resources for travelers exploring Mexico. It came up on The Side Hustle Show in the episode "573: How I Grew My Hobby Travel Blogs to $50K Months in Just 3 Years" (aired July 20, 2023).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 573: How I Grew My Hobby Travel Blogs to $50K Months in Just 3 Years |
| Aired | July 20, 2023 |
| Revenue and traction | The blog now generates $50,000 per month and receives approximately 300,000 monthly page views, with its highest traffic month reaching 350,000 views. |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
573: How I Grew My Hobby Travel Blogs to $50K Months in Just 3 Years · aired July 20, 2023 · hosted by Nick Loper
Why it works
Shelley's success is attributed to her focused niche, understanding of SEO, and leveraging affiliate marketing. By targeting specific keywords and creating helpful content, she effectively attracts and retains an audience seeking travel advice.
Founding story
Shelley transitioned from a corporate job to entrepreneurship after being inspired by successful travel bloggers. Initially starting with dropshipping, she pivoted to travel blogging after realizing the potential for income through affiliate marketing, especially as people began to travel again during the pandemic.
Also mentioned
Shelley emphasizes the importance of building backlinks through guest posts and collaborations, as well as maintaining consistent publishing schedules. She also advises that email marketing is crucial for engaging with her audience and generating sales. Tools like Keysearch are vital for keyword research, and she notes that affiliate marketing remains her primary revenue stream.