Company case study
Tree Trimming Side Hustle
Tree Trimming Side Hustle is a service business focused on tree trimming and maintenance. It came up on Koerner Office, hosted by Chris Koerner, in the episode "The Only Facebook Ads Guide You Need in 2025| Ep. #184" (aired June 18, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Only Facebook Ads Guide You Need in 2025| Ep. #184 |
| Aired | June 18, 2025 |
| Revenue and traction | Started with a $5 a day budget, booked four jobs in the first week, and scaled to $40 a day. |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Only Facebook Ads Guide You Need in 2025| Ep. #184 · aired June 18, 2025 · hosted by Chris Koerner
Why it works
It leverages simple before-and-after visuals in ads to attract immediate interest and bookings.
The playbook
Runs engaging ad campaigns highlighting results to drive inquiries and bookings.
Also mentioned
The business expanded to two full-time crews as demand increased.
Why this works now (our analysis)
Homeowners in suburban areas seeking affordable property maintenance services often prioritize visible results. The Tree Trimming Side Hustle capitalizes on this by using social media ads that showcase before-and-after images of tree trimming projects. This approach attracted four initial bookings with a modest $5 daily ad budget. A potential risk is the high customer acquisition cost, which could strain profitability as the business scales beyond its initial market.