Company case study
TripAdvisor
TripAdvisor is an online platform for travel-related content, including reviews of hotels, restaurants, and attractions. It came up on Koerner Office, hosted by Chris Koerner, in the episode "The Most Overlooked Way to Make Money On the Internet | Ep. #164" (aired May 2, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Most Overlooked Way to Make Money On the Internet | Ep. #164 |
| Aired | May 2, 2025 |
| Category | Media |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Most Overlooked Way to Make Money On the Internet | Ep. #164 · aired May 2, 2025 · hosted by Chris Koerner
Why it works
TripAdvisor has established itself as a comprehensive and user-friendly resource for travelers, fostering user-generated content that enhances its credibility.
The playbook
Leveraging user-generated content and maintaining a broad scope to cover various travel-related aspects.
Also mentioned
TripAdvisor is mentioned as a leading example of a successful directory business.
Why this works now (our analysis)
Travelers seeking detailed reviews of local attractions often rely on TripAdvisor’s extensive database of user-generated content. The platform capitalizes on its robust mobile app feature, which allows users to easily access and contribute reviews while on the go. TripAdvisor's initial revenue strategy included partnerships with hotels and restaurants through a cost-per-click model, driving traffic to these businesses. The company faces a risk related to platform dependency, as changes in algorithm visibility or user engagement could significantly impact the volume of reviews and overall traffic.