ValPAC
A direct mail company that sends out promotional materials featuring multiple businesses, allowing them to share advertising space.
Why It Works
ValPAC allows businesses to advertise together in a single mailing, but it can include competitors, which may dilute individual business branding.
Revenue & Traction
ValPAC can include up to 75 businesses in a single mailing, which may lead to higher costs and less exclusivity for advertisers.
Founding Story
Not mentioned in the transcript
Business Playbook
ValPAC's model is to aggregate multiple business advertisements into one mailing, but they do not offer exclusivity, which can be a drawback for some businesses.
Why this works now
Most businesses assume that exclusivity in advertising is essential for success. ValPAC's model, which integrates up to 75 advertisers into a single mailing, demonstrates that shared space can still yield effective results. By leveraging local community events as a promotional channel, ValPAC can attract a diverse range of businesses to participate in its mailings. This approach, however, risks diluting individual brand identities, particularly when competitors share the same advertising space, potentially leading to decreased brand recognition for each participant.
Additional Information
Rachel and Dalton differentiate their service by ensuring no competitors are featured in the same mailing.
Source
Podcast: The Side Hustle Show
Episode: 719: $1,000 per Postcard: The Every Door Direct Mail Side Hustle
Creation Date: January 22, 2026
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