Want More Billboards - A unique side hustle that leverages billboard advertising for passive income

Want More Billboards, founded by Chris Brown, is a business that involves purchasing and leasing billboards to advertisers. The business model capitalizes on the demand for advertising space along high-traffic routes, allowing Chris to generate a substantial income with minimal ongoing management.

Why It Works

The success of this business hinges on a combination of market demand for advertising space, limited supply due to regulations, and Chris's strategic approach to identifying prime billboard locations. Additionally, the relatively low maintenance and management requirements compared to traditional rental properties make it an attractive passive income source.

Revenue & Traction

Chris owns approximately 30 billboards and claims to generate around $30,000 a month from this side hustle, achieving a break-even point on his investments in about three years.

Founding Story

Chris started his journey towards financial independence after experiencing job insecurity as a pharmaceutical rep. He realized the importance of creating passive income streams and stumbled upon billboards while driving around his town. After acquiring his first billboard for $75,000 during the post-recession era, he learned the ropes of the business and expanded his portfolio over the years, ultimately retiring at 42.

Business Playbook

1. Find 10 potential customers for Want More Billboards - A unique side hustle that leverages billboard advertising for passive income and interview them about their pain points. 2. Create a simple prototype or mockup based on the feedback gathered. 3. Test your prototype with 5 of the interviewed customers to validate your solution. 4. Develop a minimum viable product with core features only. 5. Launch to a small group of early adopters and collect testimonials.

Additional Information

Chris leverages a small team to manage his billboards, including accountants and installers, allowing him to focus on growth rather than day-to-day operations. He emphasizes building relationships with local businesses and property owners to create a supportive network for his advertising ventures. Chris also plans to launch a course called the Billboard Academy to help others learn how to build wealth through this business model.