Winnipeg Digest
A local newsletter based in Winnipeg that provides community updates, events, and city news while avoiding crime and politics.
Why It Works
The newsletter fills a gap in local media by focusing on community engagement and positivity, attracting a dedicated subscriber base in a low-competition market.
Revenue & Traction
Currently generates between $12,000 to $15,000 monthly, with a pricing model that includes charging around $70 CPM for local advertisers.
Founding Story
Started in April 2024 by an entrepreneur who had prior experience in social media growth and was inspired by similar successful newsletters.
Business Playbook
Utilizes a combination of organic social media growth, targeted local events coverage, and strong partnerships with local businesses for advertisement.
Additional Information
The newsletter has over 35,000 subscribers and sends out three editions per week, maintaining high open rates and engagement.
Source
Podcast: Koerner Office
Episode: Deep Dive on $200K/Year Local Newsletter ⏐Ep. #217
Creation Date: September 5, 2025
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