X (formerly Twitter)
X is a social media platform that allows users to post short messages, engage with content, and utilize various features like verified organizations for enhanced visibility.
Why It Works
The platform's ability to facilitate widespread engagement and visibility through verified accounts makes it a valuable tool for businesses focused on social media presence.
Revenue & Traction
The cost for a verified organization is mentioned as $1,000 per month with an additional $50 per user for affiliate badges.
Founding Story
The speaker discusses how the verification process started organically as part of their strategy for increasing visibility and engagement.
Business Playbook
The strategy includes leveraging verified accounts for ubiquity and engaging users through memes and humor to drive traffic.
Additional Information
The speaker notes that the ROI can be significant for businesses that rely on social media for visibility, although it may not be suitable for all types of businesses.
Source
Podcast: In The Pit with Cody Schneider
Episode: Why Memes Beat Rage Bait for Real Revenue Growth
Creation Date: April 14, 2026
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