Company case study
Yard Boys
A teenage entrepreneur built a six-figure lawn care business
Yard Boys, founded by Jack Fleming at just 13 years old, is a lawn care service that started in a local neighborhood. It came up on The Side Hustle Show in the episode "610: How a Teenager Built and Sold a 6-Figure Lawn Care Business" (aired May 23, 2024).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 610: How a Teenager Built and Sold a 6-Figure Lawn Care Business |
| Aired | May 23, 2024 |
| Revenue and traction | Jack's business made $70,000 in profit in its first year and reached over $300,000 in revenue by the time he was ready to sell. The business's client retention rate was around 90-95% after selling the maintenance side,… |
| Category | Physical-Services |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
610: How a Teenager Built and Sold a 6-Figure Lawn Care Business · aired May 23, 2024 · hosted by Nick Loper
Why it works
The success of Yard Boys can be attributed to Jack's grassroots marketing strategies, excellent customer service, and community involvement. By simply showing up on time and providing quality service, they outperformed many competitors.
Revenue and traction
Jack's business made $70,000 in profit in its first year and reached over $300,000 in revenue by the time he was ready to sell. The business's client retention rate was around 90-95% after selling the maintenance side, showcasing strong customer loyalty.
Founding story
Jack started his journey by knocking on doors to find clients, initially facing rejection but learning from each experience. He quickly scaled the business, transitioning from a solo operation to managing multiple crews, leveraging technology for efficiency, and ultimately selling the business while still in college.
The playbook
1. Set up a landing page describing your version of Yard Boys - A teenage entrepreneur built a six-figure lawn care business to gauge interest. 2. Run small-scale ads to drive traffic to your landing page and collect email signups. 3. Reach out to people who signed up to understand their specific needs. 4. Build your initial offering based on the feedback from potential customers. 5. Launch with a limited-time founding member discount to create urgency.
Also mentioned
Jack utilized word-of-mouth marketing and social media to grow his business. He created a professional presence with branded uniforms and yard signs, and he relied heavily on customer reviews to build credibility. Tools like Google Maps and Nextdoor played a crucial role in attracting new clients.