Business idea · E-commerce
IMA Supplements
IMA Supplements: IMA is a supplement brand that simplifies nutrition by offering a daily drink that combines 16 different supplements into one easy-to-consume powder. It was pitched on My First Million in the episode "How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung)" (aired September 7, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung) |
| Aired | September 7, 2026 |
| Category | E-commerce |
| Real companies on the episode | Pre-netics, MGM, IMA, Q-health, Pranetics |
The problem it solves
It addresses the overwhelming complexity of taking multiple supplements by providing a single, effective solution that is both portable and enjoyable to consume.
How it makes money
The business operates on a subscription model, selling the product at a competitive price compared to purchasing individual supplements separately.
Skills you need
Skills in product development, marketing, branding, and scientific validation are necessary to establish credibility and attract consumers.
The market, and why this works now
Health-conscious professionals with busy schedules increasingly seek convenient nutrition solutions. IMA Supplements can target this group through direct sales on platforms like Amazon, where many consumers already shop for health products. Establishing a reliable supply chain will be a challenge in the first year, as sourcing high-quality ingredients for the daily drink may require navigating complex regulatory standards for dietary supplements.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Pre-netics
A company that provided COVID testing services during the pandemic, including at-home PCR tests.
- MGM
A major entertainment and hospitality company known for its hotels and casinos, particularly in Las Vegas.
- IMA
A supplement company co-founded by David Beckham, offering a unique powder supplement that combines multiple health benefits.
- Q-health
A healthcare company that experienced rapid growth during the COVID-19 pandemic, focusing on testing services.
- Pranetics
A life sciences company specializing in DNA testing and COVID-19 testing kits.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: How we scaled to $100M in under a year (ft. IM8 co-founder Danny Yeung)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.