Business idea · Education
Partnership Playbook Creation
Partnership Playbook Creation: Develop a comprehensive guide or playbook that outlines effective strategies for building and managing partnerships, tailored for different industries. It was pitched on The Side Hustle Show in the episode "756: Your 15-Minute-a-Day Marketing Plan" (aired August 24, 2026). How it makes money: One-time purchase model where businesses buy the playbook, with options for additional consulting services.
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 756: Your 15-Minute-a-Day Marketing Plan |
| Aired | August 24, 2026 |
| Category | Education |
| Real companies on the episode | HelloFresh, Cheyenne Bullock's Public Domain Radio, Gusto, OnSpark, selfpublishing.com, Indeed |
The problem it solves
Businesses often lack a clear framework for establishing and nurturing partnerships, leading to missed opportunities.
How it makes money
One-time purchase model where businesses buy the playbook, with options for additional consulting services.
Skills you need
Writing and content creation, partnership strategy expertise, and industry-specific knowledge.
The market, and why this works now
Shopify's app ecosystem allows creators to sell digital products directly to businesses, making it an ideal platform for launching a partnership playbook. The first revenue move involves promoting the playbook in relevant channels like r/indiehackers, where entrepreneurs actively seek strategies for collaboration. A key constraint in the first year will be the capital required for marketing efforts, as building brand awareness and driving traffic to the product will necessitate a budget that may exceed initial projections.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- HelloFresh
HelloFresh is a meal kit delivery service that provides customers with pre-measured ingredients and recipes to prepare meals at home.
- Cheyenne Bullock's Public Domain Radio
Cheyenne Bullock runs a service that curates public domain radio dramas and integrates homemaking tips into the programming.
- Gusto
Gusto is an online payroll and benefits software built for small businesses, designed to help manage payroll, benefits, and support teams remotely.
- OnSpark
OnSpark is a platform focused on developing partnerships and driving revenue through collaborative efforts between businesses.
- selfpublishing.com
Originally known as Self Publishing School, this business offers resources and support for individuals looking to self-publish books.
- Indeed
Indeed is a job search platform that connects employers with job seekers, offering sponsored job postings that increase visibility in search results.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 756: Your 15-Minute-a-Day Marketing Plan
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.