Business idea · E-commerce
Genetically Enhanced Food Production
Genetically Enhanced Food Production is a company focused on using CRISPR technology to create genetically modified foods that are higher yielding, more nutritious, and better tasting. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "What I’d build if I wanted to get rich with AI" (aired November 9, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | What I’d build if I wanted to get rich with AI |
| Aired | November 9, 2026 |
| Category | E-commerce |
| Real companies on the episode | Anthropic, Nitro Duck, Zuru Tech, Eli Lilly |
The problem it solves
This addresses the challenge of food scarcity and the need for improved agricultural efficiency to meet global food demands.
How it makes money
Sales of genetically modified seeds and produce to farmers and grocery chains, alongside potential licensing of technology.
Skills you need
Knowledge in biotechnology, genetics, agricultural science, and regulatory processes.
The market, and why this works now
Most consumers prefer foods that are both nutritious and flavorful, yet conventional methods struggle to deliver on both fronts. A viable first-revenue move could involve selling genetically modified seeds through the Farmers' Almanac marketplace, which attracts farmers looking for innovative solutions. Founders will likely face significant regulatory hurdles in the first 12 months, particularly navigating the USDA's complex approval process for genetically engineered crops.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Anthropic
Anthropic is an AI research and safety company that focuses on developing advanced AI technologies.
- Nitro Duck
Nitro Duck is a startup that utilizes genetically modified food technologies, including CRISPR, to enhance agricultural products.
- Zuru Tech
Zuru Tech is a company that builds homes using innovative manufacturing techniques, including advanced concrete pouring methods.
- Eli Lilly
Eli Lilly is a pharmaceutical company that is actively applying AI to drug development.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: What I’d build if I wanted to get rich with AI
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.