Business idea · E-commerce
Crafting Kits for Mindfulness
Crafting Kits for Mindfulness is a business offering crafting kits that encourage mindfulness activities such as crocheting or baking, providing users with tools to engage in calming, hands-on hobbies. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "3 millionaires reveal their super niche businesses" (aired August 21, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | 3 millionaires reveal their super niche businesses |
| Aired | August 21, 2026 |
| Category | E-commerce |
| Real companies on the episode | Tollens, Tolen, Pop-Up Bagels, Birthday Co., Hot Plate, Overlap |
The problem it solves
This business helps people cope with modern life's stress by promoting creative activities that foster relaxation and mental well-being.
How it makes money
One-time purchase model, with options for subscription boxes that deliver new projects regularly.
Skills you need
Product sourcing, marketing, e-commerce, customer engagement, and community building.
The market, and why this works now
Etsy's recent focus on promoting self-care and wellness products has created a favorable environment for crafting kits that support mindfulness activities. To generate initial revenue, the business can launch a targeted ad campaign on Facebook, showcasing curated crafting projects that appeal to users seeking stress relief. A significant constraint will be the customer acquisition cost (CAC), which may take time to recoup due to the need for ongoing engagement and potential high advertising spend in the early months.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Tollens
An AI-driven conversational platform that helps users by providing personal interactions and guidance.
- Tolen
Tolen is an app that provides personalized guidance through a friendly AI character, helping users navigate their personal lives and challenges.
- Pop-Up Bagels
Pop-Up Bagels is a food business that started during the COVID-19 pandemic, selling bagels directly to customers through an appointment-based model from their home.
- Birthday Co.
A startup that offers personalized birthday candles tailored to an individual's birthday, including a unique scent and reading.
- Hot Plate
Hot Plate is a platform that allows independent food entrepreneurs to sell food online directly to their audiences, streamlining order management and logistics.
- Overlap
A video content editing and distribution platform that automates the process for media companies and marketing teams.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: 3 millionaires reveal their super niche businesses
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.