Community Board Advertising
A business that sets up advertising boards in high-foot-traffic locations such as restaurants and entertainment venues, allowing local businesses to promote their services directly to consumers.
Problem Solved
This business addresses the challenge local businesses face in gaining visibility and attracting customers in competitive markets, especially in urban areas with high foot traffic.
Skills Required
Skills needed include sales, relationship management, basic graphic design for ad creation, and logistical planning for board placements.
Why this works now
Yelp's advertising API allows local businesses to target consumers in high-foot-traffic areas with tailored ads. A viable first-revenue move involves partnering with local restaurants to offer exclusive promotional slots on the boards. This can be facilitated through Yelp's business listings, which provide direct access to restaurant owners. Founder constraints will include securing initial capital for board production and placement, along with managing ongoing operational costs associated with maintaining the boards in prime locations.
Where this idea came from
14 more ideas and case studies from this episode
This was one of the business ideas discussed on 763: He Makes $3,000 a Year Every Time He Gives a Restaurant a Free Chalkboard (And He’s Done it 200+ Times). See every idea and case study pulled from this episode in one place.
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