Business idea · SaaS
Boring Funnels
Discussed on Startup Ideas Podcast (hosted by Greg Isenberg), October 26, 2026.
What is Boring Funnels?
Boring Funnels (boringfunnels.com) is a library of real sales funnels whose ads are still running, taken apart step by step from the ad to the last email, and packaged so a coding agent such as Claude Code or Codex can build a funnel from them.
A free account gets one fully walked funnel each week (the ads, the pages and every email, with the selling move at each step named) plus the first step of every other funnel in the library. Boring Funnels Pro, the whole library connected to your coding agent, is paid; its homepage does not list a price.
It came up on The Startup Ideas Podcast episode "How to sell AI to Main Street (Full Playbook)", aired October 26, 2026. The Independent AI directory credits James Dickerson as its founder. The same playbook is in The Boring Marketer's YouTube video "Stop Building AI Software. Sell to Main Street Instead." (October 12, 2026): sell one service, a funnel, to local businesses with big jobs and weak marketing, and build it with a coding agent.
| Website | boringfunnels.com |
|---|---|
| What it is | A library of live ad-to-email funnels, prepared as briefs for coding agents |
| Works with | Claude Code, Codex and other coding agents |
| Library covers | Local service, software, product, and course or coaching businesses |
| Free | One walked funnel a week, plus the first step of every funnel |
| Paid | Boring Funnels Pro (price not shown on the homepage) |
A note on the summary below: Our automatic summary below calls Boring Funnels a tool for local businesses to build their own funnels. The product is a funnel library for the people who build funnels (often for local service businesses) with an AI coding agent.
The idea as pitched on the episode
A tool designed to help local businesses create optimized sales funnels quickly and efficiently, specifically targeting high-ticket service industries like plumbing and HVAC.
| Podcast | Startup Ideas Podcast |
|---|---|
| Hosted by | Greg Isenberg |
| Episode | How to sell AI to Main Street (Full Playbook) |
| Aired | October 26, 2026 |
| Category | SaaS |
| Real companies on the episode | Boring Funnels, Diesel Dudes, Shopify |
The problem it solves
Local businesses often have broken websites that fail to convert visitors into leads, leading to wasted marketing budgets. This tool addresses that by providing tailored funnel solutions.
How it makes money
Freemium model where basic funnel templates are available for free, and premium features or custom funnel designs are available for a fee.
Skills you need
Web design, digital marketing knowledge, familiarity with funnel-building software, and basic coding skills to customize templates.
The market, and why this works now
Local HVAC contractors with fewer than 10 employees often struggle with outdated websites that do not convert leads. The rise of local SEO optimization tools allows these businesses to target specific service areas effectively. A first-revenue move could involve promoting funnel templates through HVAC-Talk forums where contractors seek practical solutions. Initial constraints include the high customer acquisition cost due to the need for personalized outreach and education, which may exceed budget expectations in the first year.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Boring Funnels
A tool developed to help businesses find prospects, analyze them, and create effective pitches and proposals.
- Diesel Dudes
A mobile diesel repair business that dispatches mechanics to fix semi-trucks that have broken down on the road.
- Shopify
Shopify is a leading e-commerce platform that allows individuals and businesses to create their own online stores.
Where this idea came from
Podcast: Startup Ideas Podcast, hosted by Greg Isenberg
Episode: How to sell AI to Main Street (Full Playbook)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.