Company case study
Boring Funnels
What is Boring Funnels?
Boring Funnels (boringfunnels.com) is a library of real sales funnels whose ads are still running, taken apart step by step from the ad to the last email, and packaged so a coding agent such as Claude Code or Codex can build a funnel from them.
A free account gets one fully walked funnel each week (the ads, the pages and every email, with the selling move at each step named) plus the first step of every other funnel in the library. Boring Funnels Pro, the whole library connected to your coding agent, is paid; its homepage does not list a price.
It came up on The Startup Ideas Podcast episode "How to sell AI to Main Street (Full Playbook)", aired October 26, 2026. The Independent AI directory credits James Dickerson as its founder. The same playbook is in The Boring Marketer's YouTube video "Stop Building AI Software. Sell to Main Street Instead." (October 12, 2026): sell one service, a funnel, to local businesses with big jobs and weak marketing, and build it with a coding agent.
| Website | boringfunnels.com |
|---|---|
| What it is | A library of live ad-to-email funnels, prepared as briefs for coding agents |
| Works with | Claude Code, Codex and other coding agents |
| Library covers | Local service, software, product, and course or coaching businesses |
| Free | One walked funnel a week, plus the first step of every funnel |
| Paid | Boring Funnels Pro (price not shown on the homepage) |
A note on the summary below: Our automatic summary below is written from the episode transcript. The product itself, per its homepage, is the funnel library described above.
At a glance
A tool developed to help businesses find prospects, analyze them, and create effective pitches and proposals.
| Podcast | Startup Ideas Podcast |
|---|---|
| Hosted by | Greg Isenberg |
| Episode | How to sell AI to Main Street (Full Playbook) |
| Aired | October 26, 2026 |
| Category | SaaS |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
How to sell AI to Main Street (Full Playbook) · aired October 26, 2026 · hosted by Greg Isenberg
Why it works
It streamlines the process of identifying and pitching to potential clients, making it easier for businesses to generate leads and convert them into customers.
Founding story
The tool was built as part of the strategy to help local businesses optimize their customer generation funnels.
The playbook
Utilizes AI to scrape data and analyze potential clients, enabling quick generation of tailored proposals.
Also mentioned
Offers a free library of funnels that actually work from real businesses.
Why this works now (our analysis)
Local service providers with annual revenues under $1M can utilize Boring Funnels to streamline their lead generation process. The tool's integration with CRM platforms like HubSpot allows users to efficiently analyze prospects and tailor pitches. The founder could target local business associations, such as the Small Business Association (SBA), to generate initial revenue through membership outreach. The business faces a risk of high customer acquisition costs due to the need for extensive marketing to reach smaller, less tech-savvy businesses.