Business idea · E-commerce
Aura Brush
Aura Brush is a tongue cleaner designed to combat bad breath, leveraging creative marketing strategies to capture an audience's attention and drive sales. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook" (aired October 7, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook |
| Aired | October 7, 2026 |
| Category | E-commerce |
| Real companies on the episode | Hampton, Squatty Potty, Angel Studios, A24, Aura Brush, VidAngel |
The problem it solves
Many people experience bad breath and are unaware of how to effectively address it. Aura Brush offers a solution that can help individuals feel more confident in social situations.
How it makes money
The business model includes selling the tongue cleaner directly to consumers online, potentially offering a free product with shipping costs to encourage initial trials.
Skills you need
Skills in marketing, social media management, product development, and understanding consumer behavior are necessary to effectively launch and grow the brand.
The market, and why this works now
Shopify's integration with social media platforms allows Aura Brush to market its tongue cleaner effectively through targeted ads on Instagram. The initial revenue strategy involves leveraging influencer partnerships on TikTok to showcase product benefits and drive direct sales. A significant constraint for the founder will be managing customer acquisition costs, particularly as the payback window may exceed six months due to the need for extensive initial marketing to build brand awareness.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Hampton
Hampton is a community for entrepreneurs with a minimum revenue requirement of $3 million, designed to foster high-trust relationships and collaboration among founders.
- Squatty Potty
A toilet stool designed to improve bowel movements by positioning the body in a more natural squat.
- Angel Studios
A TV and movie studio that focuses on creating family-friendly content and allows audiences to fund projects directly.
- A24
A24 is an independent entertainment company known for producing and distributing innovative films and television shows.
- Aura Brush
A tongue cleaner designed to combat bad breath, which gained popularity through viral marketing.
- VidAngel
A streaming service that allows users to filter out objectionable content from movies and TV shows.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.