Community Engagement Advertising
This business provides a service that connects local businesses with community spaces like restaurants, gyms, and event venues by offering advertising opportunities on visible boards for free.
Problem Solved
Local businesses often struggle for visibility and engagement within their communities. This service promotes their offerings directly to potential customers in a familiar setting.
Skills Required
Community networking skills to establish relationships with local businesses and venues, sales skills to secure advertising contracts, and organizational skills to manage multiple boards and advertisers.
Why this works now
Most local businesses waste money on generic online ads that fail to engage their community. The rise of hyper-localized advertising platforms like Nextdoor makes it viable to connect businesses with community spaces for targeted visibility. A first-revenue move could involve outreach through local chamber-of-commerce directories to secure initial advertising contracts. Founders will face a constraint in managing relationships with multiple venues, which can become labor-intensive and may require significant time to establish trust and credibility.
Where this idea came from
14 more ideas and case studies from this episode
This was one of the business ideas discussed on 763: He Makes $3,000 a Year Every Time He Gives a Restaurant a Free Chalkboard (And He’s Done it 200+ Times). See every idea and case study pulled from this episode in one place.
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