Business idea · Agency
Emotional Presence Services
Emotional Presence Services is a service where individuals are hired to express emotions at weddings or funerals, helping to create the desired emotional atmosphere for the event. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "766: We Found Reddit’s Weirdest Side Hustles" (aired October 22, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 766: We Found Reddit’s Weirdest Side Hustles |
| Aired | October 22, 2026 |
| Category | Agency |
| Real companies on the episode | Rebel School, Cats About Town Tours, Gusto, Shopify, Mobile Billboard Advertising, 1-800-GOT-JUNK |
The problem it solves
Many guests struggle to express their emotions, and having a professional present can help facilitate that emotional connection during significant events.
How it makes money
Charge a fee per event or hourly rate for services rendered.
Skills you need
Strong emotional intelligence, performance skills, and experience in public speaking.
The market, and why this works now
Couples planning intimate weddings with under 100 guests often seek ways to enhance emotional connections. Using platforms like Eventbrite, founders can host workshops on emotional expression, charging attendees to learn techniques for conveying feelings at significant events. A challenge in the first year will be managing the emotional labor involved, as professionals may experience burnout from consistently engaging in high-stakes emotional environments.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Rebel School
An educational platform offering free courses on business and finance.
- Cats About Town Tours
A walking tour service in New York City specifically tailored for cat lovers, showcasing local cats and their stories.
- Gusto
An online payroll and benefits software designed for small businesses.
- Shopify
An e-commerce platform that allows individuals and businesses to create their own online stores.
- Mobile Billboard Advertising
Individuals wrap their cars in advertising and get paid for displaying ads while driving.
- 1-800-GOT-JUNK
A junk removal service that helps people clear out unwanted items from their homes or businesses.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 766: We Found Reddit’s Weirdest Side Hustles
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.