Business idea · E-commerce
Kids Beeper
Kids Beeper is a clip-on device for kids that allows them to send simple messages to each other, like beeping a friend to call back, but with a limited set of options to ensure safety and innocence. It was pitched on My First Million in the episode "9 drunk ideas that sound stupid (but are secretly genius)" (aired August 6, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | 9 drunk ideas that sound stupid (but are secretly genius) |
| Aired | August 6, 2026 |
| Category | E-commerce |
| Real companies on the episode | World 50, Tin Can Kids, PostPilot, Mercury, Benihana, Vacation |
The problem it solves
This idea addresses the issue of communication among children who want to connect with their friends while ensuring that their interactions remain safe and monitored.
How it makes money
The business could operate on a pay-per-message model, charging a small fee for each message sent, similar to a microtransaction structure.
Skills you need
Skills needed to start this business include product design, software development for the messaging platform, marketing, and knowledge of child safety regulations.
The market, and why this works now
Parents of children aged 6 to 12 looking for safe ways to facilitate communication can benefit from the Kids Beeper. The device utilizes Bluetooth Low Energy for efficient, low-power messaging. Initial revenue could come from advertising on parenting blogs like Scary Mommy, which reaches millions of engaged parents. A challenge in the first year will be navigating child privacy regulations like COPPA, which may complicate data collection and user consent processes.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- World 50
World 50 is a community platform for Fortune 5,000 executives, facilitating networking and collaboration among high-level professionals.
- Tin Can Kids
A physical phone designed for children that operates through Wi-Fi, allowing them to communicate safely without smartphones.
- PostPilot
PostPilot provides direct mail marketing services specifically designed for e-commerce brands.
- Mercury
Mercury is a fintech company that offers banking products for businesses and has recently launched personal banking accounts.
- Benihana
Benihana is a restaurant chain that specializes in teppanyaki-style dining, where chefs cook in front of guests.
- Vacation
A company that produces whipped cream sunscreen, offering a playful and novel way to apply sunscreen.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: 9 drunk ideas that sound stupid (but are secretly genius)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.