Business idea · Media
Creators' Collective for AI Advertising
Creators' Collective for AI Advertising is a network for content creators who focus on AI products, providing them with tools and resources to monetize their platforms through targeted advertising. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "We tested Instinct, MUSE and Grokbot. They’re ridiculous." (aired September 30, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | We tested Instinct, MUSE and Grokbot. They’re ridiculous. |
| Aired | September 30, 2026 |
| Category | Media |
| Real companies on the episode | Higgs Field, Grocbot, DoorDash, Open Router, Instinct, Hugging Face |
The problem it solves
This collective addresses the challenge faced by small creators in finding lucrative partnerships and monetization strategies in the rapidly growing AI sector.
How it makes money
Monetization can happen through subscription fees, ad revenue sharing, and affiliate commissions with AI companies.
Skills you need
Skills in community building, digital marketing, content creation, and partnership development are necessary to run this collective effectively.
The market, and why this works now
OpenAI's ChatGPT API allows content creators to integrate AI-driven features into their platforms. A viable first-revenue move is to partner with the Webflow Marketplace, enabling creators to offer customized AI solutions to businesses. A significant constraint in the first 12 months will be the high customer acquisition cost due to the need for targeted marketing to attract small creators who are not yet familiar with AI advertising opportunities.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Higgs Field
Higgs Field is an AI tool that initially focused on generating artsy photos and has now expanded to creating videos.
- Grocbot
Grocbot is an AI-powered assistant created by Elon Musk's XAI that allows users to create different bots for various tasks, similar to Slack.
- DoorDash
A food delivery service that connects customers with local restaurants.
- Open Router
Open Router is a tool that decides which AI model to use for a given task, optimizing AI usage by routing tasks to the most appropriate models based on complexity.
- Instinct
Instinct is a personal assistant app that allows users to interact with it via text to manage tasks, make bookings, and provide reminders, similar to having a human assistant.
- Hugging Face
Originally started as a chat app, Hugging Face has pivoted to become a platform for sharing and hosting open-source AI models and code, akin to GitHub for AI.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: We tested Instinct, MUSE and Grokbot. They’re ridiculous.
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.