Business idea · Agency
AI Visibility Consultancy
AI Visibility Consultancy is a consultancy service that advises brands on establishing an AI presence and optimizing for AI-driven traffic sources. It was pitched on In The Pit with Cody Schneider in the episode "AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan" (aired May 20, 2025).
At a glance
| Podcast | In The Pit with Cody Schneider |
|---|---|
| Hosted by | Cody Schneider |
| Episode | AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan |
| Aired | May 20, 2025 |
| Category | Agency |
| Real companies on the episode | Town Fiber, Profound |
The problem it solves
Many brands are unaware of how to adapt their marketing strategies for AI visibility, leading to missed opportunities in an evolving digital landscape.
How it makes money
Consulting fees for initial assessments and ongoing strategy sessions, potentially combined with performance-based incentives.
Skills you need
Marketing strategy, AI knowledge, analytics, and experience in digital marketing.
The market, and why this works now
The rising prevalence of AI tools, such as ChatGPT, has created a need for brands to optimize their marketing strategies for AI-driven traffic. A consultancy could first generate revenue by engaging with members of the MarketingProfs community, offering insights on AI visibility. However, founders should consider the labor intensity of providing personalized assessments and ongoing strategy sessions, as this could strain resources and slow growth.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Town Fiber
A service that helps startups hire offshore engineering talent, functioning as an outsourced HR department.
- Profound
A company that provides tools for brands to optimize their visibility in AI answer engines, helping them understand their presence and create effective content strategies.
Where this idea came from
Podcast: In The Pit with Cody Schneider, hosted by Cody Schneider
Episode: AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.