Business idea · Agency
Content for Bots Service
Content for Bots Service is a service that creates highly structured content specifically designed for AI bots to easily navigate and extract information, thus improving the likelihood of appearing in AI-driven search results. It was pitched on In The Pit with Cody Schneider in the episode "AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan" (aired May 20, 2025).
At a glance
| Podcast | In The Pit with Cody Schneider |
|---|---|
| Hosted by | Cody Schneider |
| Episode | AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan |
| Aired | May 20, 2025 |
| Category | Agency |
| Real companies on the episode | Town Fiber, Profound |
The problem it solves
Brands often produce content that is not optimized for AI consumption, resulting in poor visibility in AI answer engines. This service addresses that gap.
How it makes money
Charge per piece of content created, with options for subscription packages for ongoing content production.
Skills you need
Content writing, SEO, understanding of AI and machine learning, and technical writing.
The market, and why this works now
The rise of AI-driven search engines, such as Google’s BERT, necessitates content that is structured for machine comprehension. Launching a service on platforms like Upwork can generate initial revenue by attracting businesses seeking optimized content for their AI needs. However, the requirement for specialized knowledge in both content writing and AI may limit the pool of qualified writers, increasing labor intensity and potentially raising costs.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Town Fiber
A service that helps startups hire offshore engineering talent, functioning as an outsourced HR department.
- Profound
A company that provides tools for brands to optimize their visibility in AI answer engines, helping them understand their presence and create effective content strategies.
Where this idea came from
Podcast: In The Pit with Cody Schneider, hosted by Cody Schneider
Episode: AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.